Video Marketing can be easily connect with your audience in an interactive way. Video is to dominate the people’s online activity. The stats that tell us 78% of people watching videos for every week, and 55% of people watching videos online for every day. Another key stats is 69% of marketing, sales, and business professionals have used video marketing for your product or services.
The incorporate video into your marketing strategy will give viewers a different take on your business services. By adding a video, you will most likely see an increase in CTR (Click-through-rate). The company to showcasing a new product in a visual and effective way is one more way for your business to build a lasting relationship with your customers.
When working with video, it is important to remember that video quality is more important than video quantity. The company is to focusing on video marketing for best and efficient way to promote your business in Digital Marketing strategy.
Benefits of Video Marketing:
- Video Educates and Inspires:
More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product or services they plan to purchase. Video is better way at moving viewers to learn, and take action than text, photos, or audio. It is a great storyteller and keeps consumers glued to your site that will be increase your website traffic in marketing strategy.
- Encourages Social Shares:
Social networks also encourage the video content with new features. Facebook has launched lots of live video and lifestage. And YouTube is the second largest social network in search engine, meaning video get ranked high in Google results. In a social media context, 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourages social shares. The social shares can increase traffic to your website, and you can take it from there.
- Video Builds Trust and Credibility:
Video is the perfect way to create a personality of your company and your brand, enabling you to connect with your viewer and earn their trust. Most of the users say that product or service videos are helpful in decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.
- Video is Great for SEO:
In terms of SEO (Search Engine Optimization), videos can really boost your position in Google rankings because it looks favorably on such rich content. As well as this increase in online visibility, video is an important tool for developing a memorable and trustworthy of your brand identity. The Video Marketing is the effective way to promote your company product or services in the Search Engine traffic.
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