Welcome all to my blog, Today we are diving into the outstanding trendy concept in the digital marketing world is known as SEO glossary. Do you know why I prefer this topic?
In the digital marketing world, the key term or SEO glossary is a simple route map to find out all country in digital marketing like SEO, SEM, etc…
This blog mainly and highly useful for the newbie who enters into the world “digital marketing” platform. I think you may get aware of the famous quotes ” Practice Makes A Man Perfect”. These quotes express lots to us to improvise on our field, to make everything simple, easy, and perfect. As same as in the digital marketing “Key Team” is like a pillar to build your SEO field.
The basic of digital marketing, the HTTP status code is one of pivot important for the Beginners. Why this is important? Because of we people surf with lots of websites and search, reach, do some tactics on any website, at that time we should get aware of all term in the status code.
What is the HTTP status code?
The HTTP Status-Code is an element in a server-side response, which is represented in the 3- digit integer where the first digit of the status-code defines the class of response the last two digits do not have any categorization role. There are 5 values for the first digit
- 1** – Informational:- The meaning of the Informational, if you(you are the client) sending any request(HTTP request has been sending by the client to the server sides) to the server. That may be received process and the process is continuing.
- 2xx: Success:- If you’re doing some action on the server-side, that was successfully received, understood, and accepted.
- 3xx: Redirection:- If you are doing further action(searching a website)must be taken in order to complete the request.
- 4xx: Client Error:- It means the request contains incorrect syntax or cannot be fulfilled.
- 5xx: Server Error:- It means the server failed to fulfill an apparently valid request.
Above the Fold: The content that appears on a website before the user scrolls. Google created the Page Layout Algorithm in 2012 to lower the rankings of websites featuring too many ads in this space.
Google Ads: The Google-owned program is called Google Ads words. Which is used for the advertisers to place ads on Google search results pages, on Youtube, and on Google ad network sites. Adwords is the primary platform for PPC advertising.
Ad extensions:- The information you will see on the google when google Adwords ads are incorporated by the reviews, address, pricing, callouts, app downloads, site links, and click-to-call. These Ad extensions help the advertisers to build the ads with more pieces of information, that may take up the on-page marketing which generally leads to higher Click Through Rates.
Ad Manager Account:- If you want to run ads, the advertising account on Facebook ad manager allows you to run ads on the Facebook Ad Network.
Ad Networks: The different aggregate of digital channels properties where Ads can be published, such as Search Ad Network and Display Ad Network of Google.
AdSense (Google AdSense):- It is one types of earning money on websites. In the Google platform that lets website owners publish ads(Google network ads) on their website and earn money. Once AdSense is added on your site, you will earn from the relevant Ads that are published on your site.
Alexa (Amazon Alexa):- It is the one types of voice commanding devices from Amazon’s home assistant. It plays more roll like play music, answer questions, give weather updates, and more. Voice search is becoming more interesting to the SEO industry as more people use devices like Alexa in place of computers for searches.
Alt Attribute:- It is the HTML code that provides information used by search engines and screen readers (for blind and visually-impaired people) to understand the contents of an image. Alt text also lets search engines crawl the images and hence helps in SEO ranking. Also known as:- Alt Text
Algorithm:- The set of programmed rules to manage the computers, operating system, Search Engines, Social Platforms, etc. perform a specific task. Google uses its algorithms for deciding the ranking of websites. A complex computer program used by search engines to retrieve data and deliver results for a query. Search engines use a combination of algorithms to deliver ranked webpages via a results page based on a number of ranking factors and signals.
Algorithm Change:- Some of the algorithmic changes made to update the search engine for the user-experiences, But it may go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out. Algorithmic changes come in three forms:
Algorithm Update: The search engine changes certain signals of an existing algorithm.
Algorithm Refresh: The search engine re-runs an existing algorithm using the exact same signals as last time.
New Algorithm: The search engine adds a new algorithm to improve search quality. For example: Google Panda, Google Penguin.
Analytics:- In general analysis means collecting, analyzing, and interpreting of some information to process for the future action based on what has (or hasn’t) worked historically.
As same as in the google analytics, monitoring the performance of a website or marketing campaign as generating the information. As discussed in the image, web analytics helps marketers in deciding the effectiveness of marketing campaigns.
Anchor Text:- The clickable words that were hyperlinked to act on the ranking on the search engine. This text is intended to provide contextual information to people and search engines about what the webpage or website being linked to is about destination site and plays an important role in SEO.
Application:- Campaign your ads on mobile devices, smartphones, and tablets. From the application such as Android to iPhone, to run these ads on smart devices.
Artificial Intelligence (AI):- The science of making computers perform tasks that require human intelligence. Rather than following a set of programmed rules (like an algorithm), an AI computer system is basically a digital brain that learns. AI can also make and carry out decisions without human intervention.
Authority:- The combination of signals search engines uses to assess websites and webpages for the purposes of ranking.
Automation:- Using computer programs to automate repetitive Digital Marketing Tasks via some of the Digital Marketing tools is called Automation
Average Position:- A Google AdWords metric that let advertisers understand where their ads are showing in Google’s SERPs on an average basis.
Backlink:- The backlink having major factor used by Google, to determining organic rankings. Comes into play when one website hyperlinks to any other website via an HTML href code. In simple, if you are having a website, a link to your webpage that is founded from an external website.
Canonical tag:- This tag inform the search engine that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. That duplicate content will not rank on the organic result, that tag simple redirect to the original webpage.
Cloaking (page cloaking):- Its refer to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
Deep linking:- On the World Wide Web, deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. Such links are called deep links. Deep links are particularly valuable for SEO. Linking to specific pages within your site with a good anchor text improves the rankings of these pages. Essentially, building deep links is where SEO game is won or lost.
Do-follow link:- It’s a standard HTML link that doesn’t have the rel=” no follow” attribute. Do-follow links are the most valuable ones from an SEO perspective.
Link accessibility: The ease with which a link can be found by human visitors or crawlers.
Link equity:- The value or authority a link can pass to its destination.
Link volume:- The number of links on a page.
Return on investment (ROI):- ROI (Return on Investment) measures the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments.
It used to calculate the ratio between the net profit and cost of investment = (net profit/cost of investment)*100
Page Speed:- Page speed is a measurement of how fast the content on your page loads. Which is a little bit confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).
You can evaluate your page speed with Google’s PageSpeed Insights. PageSpeed Insights Speed Score incorporates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL). The speed of the page should be 2 seconds or 200ms to need to have a User experience
Key performance indicator:- A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs may focus on the overall performance of the business, while low-level KPIs may focus on processes in departments such as sales, marketing, HR, support and others. It plays a vital role in the business.
CPA (Cost Per Acquisition):- This is a metric used to determine how much it costs to acquire one customer. You can calculate this by dividing the total cost of your campaign by the number of conversions. This metric is important because it actually shows you how much you are spending per conversion. If this cost is too high, you should consider reworking your marketing campaign.
Conversion:- A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make a purchase. There are smaller conversions that can happen before a user completes a macro-conversion, such as signing up to receive emails. These are called micro-conversions.
Cost per action (CPA):- A form of advertising where payment is dependent upon an action that a user performs as a result of the ad. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.
Cost per click (CPC):- Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.
Cost per thousand (CPM):- An ad model that charges advertisers every time an ad is displayed to a user, whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM.
Conclusion:- If your interested to know about the digital marketing world just tap on https://trioangle.com/blog/basics-of-the-digital-marketing-part-i/ or Types of digital marketing https://trioangle.com/blog/types-of-digital-marketing-2019/
I think this blog may give some useful information about the key term for digital marketing. Make use these terms on your digital marketing platform to become expert on it.
Thanks for spending your time with us. Catch you again with different topics. Bye ! have a great time.